Brand Development 
Process

The Third Drive Brand Development consists of 4 steps, 4 meetings (in person or virtual) of up to 45 minutes each.

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4 steps

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4 meetings

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45 minutes

Start 

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01

Brand Essence

During this 45 minute meeting, the goal is to discover the essence of your brand. We will lead the process, ask a series of questions, offer direction and guidance. The result will be a design brief, which will serve as a framework for our brand development moving forward. 

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7–14 days 

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02

Brand Exploration

During this 45 minute meeting, we will go through a broad set of designs developed from the design brief. The goal is to find the most engaging visual approach.  We will pick one or two options that will be further refined. 

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5–7 days 

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03

Brand Refinement

During this 45 minute meeting, we will go through the refined options and decide on the final brand. Our team will take this and create a brand book. 

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5–7 days 

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04

Brand Book

During this 45 minute meeting, we will deliver the Brand Book – a PDF that serves as a brand guide for how to use your new logo. We can make last-minute tweaks if necessary. 

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3–5 days 

Delivery of the full set of files that cover all versions of the logo in most formats.